Exploring the Future of Fashion Through Digital Marketing

Campus One recently hosted an insightful session highlighting the powerful role of digital marketing in shaping the future of the fashion industry. The workshop covered key areas such as social media strategies, brand positioning, and building effective online stores, giving students a deeper understanding of how to elevate fashion brands in the digital space. The session was led by Mr. Shashenka Fernando, Marketing Manager at Connex Information Technologies (Pvt) Ltd., who brought valuable industry experience from working with renowned brands including T Shirt Republic, Under Armour, Skechers, Casio, Crocodile, Emerald, and Signature. His expertise provided students with practical knowledge and real-world insights into the evolving landscape of fashion marketing.